Initiative is a component manufacturer, celebrating its 25th year in the field of water treatment. As the name suggests, Initiative is a company that takes Initiative to introduce products that make life easier for its customers in the Water Treatment space. Its principal products consists of Manual and Automatic Multiport Valves, Digital Automatic Air Release Dosing Pumps, Distribution Systems, Remote Monitoring and Control Panels, Water ATM. Initiative has also developed software CROWN and WATEM which are PC as well smart phone based in order to remotely monitor production as well as dispensing of water. Initiative endeavors to make the best available technology in the world for Indian Water Treatment Companies at an extremely affordable cost.

There is a constant effort towards developing new and better products along with continuously refining the existing ones. In an attempt to make water treatment easier and simpler, Initiative R&D wing has an emphasis on automation.